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October 30, 2015 | By FLYGUY

Duracell Powers The Force Awakens In Slick New Star Wars Xmas Advertisement



An awesome new ad for Duracell really whets the appetite for The Force Awakens...


Duracell partnered with Disney, Lucasfilm, Industrial Light & Magic and Skywalker Sound to achieve an authentic, exhilarating look and feel.

"Everything was very genuine to the Star Wars universe," Seth Jacobs, Anomaly group creative director, tells Adweek. "So much so that our costumes needed to travel from The Force Awakens set in London to Los Angeles, where we were shooting. Then they were watched over by Disney security 24 hours a day for the duration of our shoot.


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