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May 03, 2015 | By FLYGUY
The official site revealed the new look for Star Wars toys, collectibles, books, and apparel as widely predicted Sep 4th will be a day to be remembered.
"Star Wars: The Force Awakens products will land in our galaxy on September 4, 2015, at 12:01 a.m. — “Force Friday” — with stores around the world opening their doors at midnight for a special celebration of all things Star Wars. It will be a day long remembered.
“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.
Fans wanting to be the first to get their hands on Star Wars: The Force Awakens merchandise can set their hyperspace and social media coordinates now: They will be able to visit their local retailer starting at midnight on September 4, and are encouraged to document their experience using the hashtags #ForceFriday and #MidnightMadness. A wide-range of products — from toys and collectibles, to books and comics, ebooks and apps, to apparel and lifestyle accessories — will be available at mass retailers and Disney Store locations worldwide, as well as on DisneyStore.com.
Also revealed here for the first time is the packaging for Star Wars: The Force Awakens products, featuring the shadowy new villain, Kylo Ren. The ominous shadowy figure and the red lightsaber he wields will be featured on Star Wars product packaging beginning September 4, 2015. Let the countdown begin."
All very similar to the below reveal. What's your thoughts on the new look?