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January 05, 2015 | By FLYGUY

No Toys From Star Wars The Force Awakens To Be Shown At Toy Fair This Year.



Just received a press release from Hunter PR, Hasbro's reps to confirm that There will be no toys based on Star Wars: The Force Awakens (Star Wars Episode VII) shown at Toy Fair this year.

No real surprise given the recent leaks and wanting to keep this under wraps for Celebration Anaheim or SDCC.

It reads:

As usual, Hasbro will be exhibiting a variety of fun and exciting Star Wars products from across its portfolio of brands, including Star Wars action figures, Star Wars Galactic Heroes and more. There will be no toys based on Star Wars: The Force Awakens (Star Wars Episode VII) shown at Toy Fair this year. 

Obviously, we know that there's a huge amount of anticipation for Star Wars toys this year, and we wanted to be forthcoming about this as we know it might make a difference for some of you in regards to travel plans. While we're happy to host all of you at Entertainment Brand Preview Day and look forward to having you check out the latest and greatest toys from Star Wars and Hasbro's other exciting brands, we want you to have as much information as possible to be able to plan your travel and coverage. 
We're extremely excited for the year ahead—which will undoubtedly be one of the most exciting years ever for fans of Star Wars and Hasbro's Star Wars toys—and we look forward to working with each of you extensively over the coming year.

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